Practice area pages are the backbone of a law firm’s website. They let your prospective clients know exactly what you do. These pages are meant to come up in search results when someone in your geographic area needs help with your areas of practice. You can think of practice area pages as the “product descriptions” for your law firm.
Blogs are a way for law firms to keep their content relevant to the audience and to search engines. Blogs add value to your website, and they give you a way to keep evergreen content flowing for search engine algorithms to pick up on. Blogs can highlight local stories that are relevant to your practice areas, discuss your law firm’s community involvement or accomplishments, or offer information such as “how-to” guides to potential clients.
Landing pages refer to standalone pages meant to promote specific services for your website. However, in the legal marketing realm, landing pages often become umbrella practice area pages to tell the potential client about all of the services available to them. Landing pages are specifically designed to drive readers towards contact forms or a phone call to the firm.
Frequently asked question pages should be a part of every law firm’s website. Many readers will have questions that could be cleared up through a quality FAQ section. Often, we recommend that law firms create an FAQ page for every separate type of case that they handle. Additionally, FAQ pages give you another opportunity to get your site in the crosshairs of search engine algorithms.
Law firms frequently have a need for press releases. This could be a need that arises after a major settlement or verdict, or it could be a need to highlight the accomplishments of an attorney or the entire firm. Often, press releases are needed quickly, and our legal content writing team tries to be cognizant of that.