As a law firm, your practice is typically going to be attached to a physical office location. Your office location enables Google to identify your relevancy and proximity to searches being conducted in areas that are geographically near you. These results appear in the Google Maps section, at the top of page one, right under the “Ads”. Let’s just call this, extremely valuable online real estate for any brick and mortar business, particularly law firms.
You may be putting work into your website and organic SEO, thinking that those efforts alone will be enough to see local ranking improvement. The truth is though, it takes a concerted effort and nuanced understanding to excel in Google Map rankings for law firms. But with the right tactics and the correct execution, a local strategy can be game-changing for your practice. We know how to help you excel in this competitive, yet high-yielding arena.
The benefits your law firm can reap from local search are endless. But just like with organic SEO, you’re not going to show up in the top Google Map results by accident. When you’re ready to take your marketing up a notch, you can count on the team at webLegal to help you achieve these next-level results.